Email Design Secrets That Get More Clicks and Sales | Flowium

Email Design Secrets That Get More Clicks and Sales | Flowium ✅ Get a free Ultimate 2025 Email Design Guide: https://flowium.com/lp/email-design-trends/?utm_source=youtube&utm_medium=video&utm_campaign=high-performing-email-designs 💎 Subscribe for more email marketing insights: https://www.youtube.com/@Flowium?sub_confirmation=1 🎁 Discover the top email design trends shaping 2025: https://flowium.com/lp/email-design-trends/ 🚀 Get free email marketing audit: https://flowium.co/3ZBmRF6 Design trends change, but email design best practices stay stable. Today, our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. In this episode of our marketing podcast, you will learn how often email design trends change and why relying on image-only emails hurts performance. We explain what white space is and how to use it effectively, why visual hierarchy drives higher conversions, and how to keep the right text-to-image balance. You will also see what separates high-performing designs from average ones and how AI tools make email design easier with practical examples. Related videos: 💎 Email Design Workshop: https://youtube.com/live/uNOafUEKXwo 💎 Best Email Design & Copy Inspiration | Flowium BFCM Showdown: https://youtu.be/PwKlvi4x2bE 💎 Designing Responsive and Accessible Emails: A Demo of the Email Love Figma Plugin: https://youtu.be/QMU1HdwOXYU 💎 5 Email Design Inspirations We Loved (And You Should Too!): https://youtube.com/live/fnPFGGmZuE4 Timestamps: 0:00 - What's the episode about 0:35 - Guests intro 1:31 - Why you need to listen to it 1:46 - How often do email design trends change? 5:38 - Dark mode optimization 8:10 - Email as one image? 11:44 - White-space in email design 16:45 - Visual hierarchy 27:00 - Above the fold 33:00 - Text-to-Image balance 36:58 - Engaging Imagery or GIFs 42:34 - AI‑Generated Content & Videos 47:15 - Bold Minimalism 48:25 - Hand Crafting Elements & Scrapbooking 49:04 - Doodles Over Images 51:05 - Where to find inspiration 52:15 - How we do our free email marketing audit Check us out on: ⭐ Instagram: https://www.instagram.com/flowium/ ⭐ Facebook: https://www.facebook.com/flowium/ ⭐ LinkedIn: https://www.linkedin.com/company/flowium ⭐ Twitter: https://twitter.com/FlowiumOfficial ⭐ and even TikTok: https://www.tiktok.com/@UCwEqtZC2XXySTH1ln1PC5wQ #emailmarketing #emaildesign #marketingpodcast #ecommerce #flowium