The SEO Shifts That Will Define 2026 (replay)

2025 was a rough year for businesses that depend on search engines for lead generation and sales, as well as the traffic that drives them. In 2026, marketing leaders must continually adapt and utilise new, scalable playbooks that work for Google, as well as for AI platforms, more than ever. In this session, Exposure Ninja’s CEO, Charlie Marchant, teams up with Jack Cao, Content Creator at Rank Math, to take you through the SEO shifts that will define 2026. You will leave with actionable takeaways that you can apply to your search marketing strategy immediately, enabling you to navigate the intersection of AI, search behavior, and business strategy. What You'll Learn ✨ The Visibility Framework — How to move beyond traditional "10 blue links" to appear in AI Overviews and AI Mode, which are now dominating discovery. ✨ The "Content Funnel Flip" — Why informational content has become an "AI input" rather than a traffic driver, and how to shift focus toward MOFU and BOFU content that AI cannot easily replicate. ✨ Trust as a Machine-Readable Signal — How to manage brand reputation and sentiment consistency across platforms like Reddit, Quora, and industry-specific review sites to build AI confidence. ✨ Content as a "Database of Solved Problems" — Why tagging use cases by industry and outcome is the key to increasing your AI citation and mention rate. ✨ The Organisational Shift — How to break down silos and integrate SEO as a cross-functional mandate across Product, UX, and Community teams to ensure brand verifiability Charlie and Jack share real-world data on AI search market share and provide a roadmap for maintaining brand prominence across the entire digital ecosystem. Who This Session Is For This session is designed for Marketing Directors, Marketing Managers, and senior marketers at companies with a turnover of £ 50m+ who recognise that search behavior has shifted from keywords to a complex customer journey of follow-up questions and AI interactions. If you are responsible for search visibility, brand authority, or competitive positioning in 2026, you'll leave with a complete understanding of what is working in LLM optimisation—backed by evidence, not hype.