Let's Map Out Your AI Search Strategy

You've invested in SEO. Your content is solid. Your Google rankings are where you want them. And yet — ChatGPT is sending customers to your competitors. That's not a content problem or a technical glitch. AI tools don't use Google's algorithm. They build their own picture of which brands to recommend — and if you haven't actively shaped that picture, someone else's brand is filling the gap. 80% of people now make half their purchasing decisions within AI tools. ChatGPT traffic converts 31% higher than non-branded organic. The window to get ahead of this is still open — but it won't stay that way. In this live session, Exposure Ninja's Founder, Tim Cameron-Kitchen, and CEO, Charlie Marchant, will walk through exactly what an AI search strategy looks like in practice. They'll draw on real campaigns for FTSE 250 and DAX 30 clients — and the same five-component audit process they use with fast-scaling businesses right now. WHAT THEY COVER 🌟 Why AI models build their recommendations independently of Google rankings — and what that means if SEO has been your primary channel 🌟 The five components of an AI Search strategy, and where most businesses are falling short on two or three of them 🌟 How to build a prompt library that tracks your AI visibility across the queries your customers are actually using 🌟 What AI sentiment analysis tells you about how your brand is being described — and how to address it 🌟 How to identify the citations driving AI recommendations in your sector, and how to target them 🌟 Real results: 243% AI traffic increase for Zugu Case, and over $100,000 in LLM-attributed revenue for a global financial education institution in a single month THE NEW SKILLS YOU'LL LEAVE WITH 🧑‍🎓 A clear picture of where your brand currently stands in AI search 🧑‍🎓 A prompt library framework you can build for your business and use to track AI visibility over time 🧑‍🎓 A map of the citation gaps hurting your AI visibility — the publications, platforms, and content formats AI tools are pulling from in your industry 🧑‍🎓 A prioritised action plan your team can act on straight away WHO THIS IS FOR This session is for Marketing Directors, Marketing Managers, and senior marketers at mid-market and enterprise companies who own search visibility, brand authority, or competitive positioning. If AI tools are recommending competitors instead of you — or if you suspect your brand is missing from AI answers that matter to your customers — this gives you the framework and a clear next step.