I Tested 22 B2B Marketing Strategies (So You Don't Have To)

Learn what (most) agencies aren't telling you about SEO in 2026 👉 https://www.youtube.com/watch?v=ZzszJFXCDnQ 10x your traffic and earn leads on autopilot 👉 https://www.youtube.com/watch?v=7BneuSV2ViY Try Semrush for FREE: https://thankyouninjas.com ==================== I'm revealing 22 B2B lead generation strategies you can implement online, broken into four sections: top of funnel strategies for people at the research phase, middle of funnel for those comparing vendors, bottom of funnel for prospects ready to purchase, and re-engagement tactics to bring back people who've fallen off your radar. These aren't theoretical — every B2B lead generation strategy I'll show you is actively working for real businesses right now, with examples from companies like Deel, Darktrace, Vanta, and more. We'll start by building interactive tools for B2B lead generation, like Deel's employee cost calculator or Fleetio's compliance ROI calculator (literally just a Google Sheet). These help your target customer do a small part of their job, and you can either gate the results or retarget visitors with ads. You'll see how to publish original research and white papers that capture leads, like Darktrace's CISO guide to cyber AI or our own State of AI Search report. I'll show you how to use AI tools like ChatGPT and Gemini to drive traffic to your content through embedded CTAs — exactly what Vanta does with their SOC 2 guide, and Owner.com does with their restaurant SEO content. I'll walk you through creating compelling lead magnets beyond basic ebooks — checklists, templates, ROI calculators, and industry benchmarks that people actually want. You'll discover how to optimise for Perplexity AI, which now recommends specific brands when users ask questions, and how we secured the top recommendation spot for our client Zugu Case. LinkedIn strategies for B2B lead generation include optimising your company page, running thought-leadership ads, using LinkedIn Sales Navigator for targeted outreach, and leveraging employee advocacy programmes. For content marketing, I'll show you the hub-and-spoke model that gets you cited by AI tools, how to create comparison pages and case studies that convert, and why webinars still work for B2B lead generation. You'll learn bottom-of-funnel tactics such as free trials and demos, personalised landing pages for different segments, real-time lead qualification via chatbots, and account-based marketing approaches. For re-engagement, I cover paid social retargeting, remarketing lists for search ads, high-intent pop-ups (including exit intent), and email automation sequences triggered by specific page visits. But here's the critical part: all 22 lead generation strategies for B2B businesses will fail if you can't answer three questions. Who exactly are you for (your ICP)? Where does your audience spend their time? And how do people actually buy your thing — alone or with multiple decision-makers, quickly or after extensive research? Watch now to see real examples from businesses successfully implementing these lead generation for B2B businesses tactics. ⌛ Timestamps 00:00 - Intro 00:54 - Top-of-Funnel Lead Generation Strategies 12:34 - Middle-of-Funnel Lead Generation Strategies 27:48 - Bottom-of-Funnel Lead Generation Strategies 33:13 - Re-engagement Lead Generation Strategies 37:22 - Questions Before You Start ==================== Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO, and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you #ExposureNinja #LeadGeneration #B2B