How To Track (and Improve) Your Brand's Visibility in LLMs

Learn what (most) agencies aren't telling you about SEO in 2026 👉 https://www.youtube.com/watch?v=ZzszJFXCDnQ Try Semrush One* 👉 https://exposure.ninja/semrushone Try Semrush's AI Visibility Toolkit* 👉 https://exposure.ninja/ai-toolkit Try Semrush's SEO Toolkit for FREE* 👉 https://thankyouninjas.com This video is sponsored by Semrush 🧠 Learn to Create Effective Marketing Strategies for 2026 https://www.youtube.com/watch?v=7BneuSV2ViY https://www.youtube.com/watch?v=RdM0URjitSs https://www.youtube.com/watch?v=sz7b4VBH9bI https://www.youtube.com/watch?v=WnJWlQ6y5Mk https://www.youtube.com/watch?v=Me1vAoIWDok 🎙️ Watch our Marketing Strategies for 2026 podcast series: https://www.youtube.com/watch?v=NTiaRZwBLY4&list=PL6KnGdn57AO9CWzkqAC2Mb0YI5itTL7yK ==================== Are you wondering why your top SEO rankings aren't translating into brand mentions in AI search results? You're not imagining the problem. Traditional SEO and the new era of AI Search Optimisation are playing by fundamentally different rules. A recent study by Semrush, sponsors of today's video, confirmed that the pages cited by platforms like ChatGPT are often lower-ranking in conventional search, typically occupying positions 21 and below. This means that despite dominating Google, your brand may be invisible to the 400 million weekly active ChatGPT users seeking recommendations in your industry. 1. Track AI Visibility with Precision You cannot rely on traditional keyword ranking reports. You need a dedicated tool to monitor how platforms like ChatGPT, Google's AI Overview, and Google's AI Mode are talking about your brand. This analysis provides a score for your overall AI Visibility and a Projected Monthly Audience figure. We recommend trying Semrush's AI Visibility Toolkit, our agency partner: https://exposure.ninja/ai-toolkit 2. Analyse the Competitive Landscape AI search is a zero-sum game, so you must know where your rivals are winning. Use a competitive research tool to discover: - Performing Topics: Where your brand is currently generating visibility and mentions. - Topic Opportunities: Specific search topics where your competitors are mentioned, but your brand is currently invisible. - Source Opportunities: The high-authority websites (cited sources) currently referencing your competitors, giving you a clear list of who to target for outreach and potential brand mentions. 3. Influence AI Sentiment and Strategy Semrush's AI Visibility Toolkit offers a Brand Performance section, providing insights that go beyond simple marketing metrics. This data reveals the sentiment surrounding your brand and the key business drivers impacting your perception, allowing you to inform your entire communication and product strategy. 4. Implement Actionable Content Plans Turn data into development. When you identify a missed opportunity, immediately choose one of two paths: - Internal Content Creation: Publish high-quality, authoritative content on your website targeting the missed topic, aiming to become a cited source yourself. - External Outreach (Digital PR): Contact the relevant high-authority external sources to secure a mention or inclusion in their content. This complete data-to-action loop is the future of AI Search Optimisation. Don't wait for your competitors to catch on; secure your brand's presence now and capture audience share from the 2.5 billion prompts per day currently happening on ChatGPT. Learn about the best AI Search Optimisation strategies for 2026 ⬇️ https://www.youtube.com/watch?v=sz7b4VBH9bI ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://youtube.com/@ExposureNinja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you #ExposureNinja #SEO