80% of people say that half of their purchasing decisions are now made with AI tools, like ChatGPT. The buyer journey has changed, and getting your brand seen within AI answers is the most pressing challenge for every brand's leadership and marketing teams. In this session recording, Exposure Ninja’s CEO, Charlie Marchant, takes a look at the findings of our State of AI Search report and breaks down everything you need to know to bring yourself up-to-date and prepared to dominate AI search results in 2026. What You'll Learn - Why your website's impressions keep dropping - Why brand mentions now mean more than clicks - How "brand stickiness" drives an increase in sales - Why creating content still needs to be a high priority - Why LLMs are ignoring your content, and what you can do about it By the end of the session, you'll walk away with a better understanding of why AI search is so important, how it's eating all of your top-of-funnel traffic, why mentions and sentiment may be your new north star metrics, and what your immediate focuses should be to turn things around and increase your sales and revenue. Get your copy of the State of AI Search report: https://exposureninja.com/state-of-ai-search-report/ Who Should Watch This session is designed for Senior Business Leaders and Marketing Leaders at Enterprise-level companies who understand that buyers have shifted from a Google-first to an AI-platform-first buying behaviour.

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