How To Do Topic Research for AI Platforms (ChatGPT, Claude, etc)

*This video is sponsored by Semrush.* Try Semrush's AI Visibility Toolkit 👉 https://exposureninja.com/ai-toolkit Try Semrush's SEO Toolkit for FREE 👉 https://thankyouninjas.com ==================== Timestamps 00:00 — Why AI Search Visibility is Different from SEO 01:12 — 62% of Sites Appear in Both Google and AI Results 03:28 — How AI Platforms Fan Out Queries Behind The Scenes 04:26 — How To Manually Research Topics 09:50 — How To Automatically Research Topics (this'll be the Semrush toolkit section) 13:38 — The Four Filters for Prioritising Topics 17:11 — Next Steps 38% of top-ranking websites are completely invisible in AI search results. If your brand is one of them, your competitors are getting recommended — and you're not even in the conversation. AI platforms like ChatGPT, Perplexity, and Google AI Overviews are shaping buying decisions before prospects ever reach your website. But here's the problem: the topic research approach that works for SEO doesn't always work for AI search. In this video, I'll show you how to find the topics your brand actually needs to cover — manually and with a tool that shortcut months of research into seconds. By the end of the video, you'll learn: - Why ranking #1 on Google doesn't guarantee AI citations — and what the data actually shows - The manual method for identifying which topics AI platforms will summarise and cite - How to use Semrush's AI Visibility Toolkit to uncover thousands of topic opportunities in under 30 seconds - The four filters you need to prioritise topics by commercial impact — not just search volume - A live example using Dove that reveals a major authority gap most beauty brands are missing As I mention in the video, "If AI platforms aren't citing your brand in key decision-stage queries, you're losing visibility at the most strategic moment in the buyer journey." Want us to do this for you? Request an AI Search Visibility Audit at https://exposureninja.com/review — we'll analyse where your brand stands against competitors across the queries your buyers are already asking. Check out our Beauty Brands in AI Search report 👉 https://exposureninja.com/beauty-ai-search-report/ ==================== Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO, and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you #ExposureNinja #SEO