How To Do an AI Search Optimisation Audit (Step-by-Step Guide)

Learn what (most) agencies aren't telling you about SEO in 2026 👉 https://www.youtube.com/watch?v=ZzszJFXCDnQ Try Semrush One* 👉 https://exposure.ninja/semrushone Try Semrush's AI Visibility Toolkit* 👉 https://exposure.ninja/ai-toolkit Try Semrush's SEO Toolkit for FREE* 👉 https://thankyouninjas.com This video is sponsored by Semrush ==================== Gemini 3 has just been released — and it's proving so popular that access is currently limited due to overwhelming demand. This isn't just another AI update. It's further evidence of a fundamental shift: more customers are starting their buying journey in AI platforms rather than Google. As a forward-thinking marketing leader, you know AI Search Optimisation (or as some call it, Answer Engine Optimisation) is critical. But there's a problem: you don't know how to properly audit your brand's performance across these platforms. If you're checking visibility manually, you're facing two challenges. First, it takes an enormous amount of time to test queries across multiple AI platforms. Second, even when you discover gaps in your visibility, you get zero actionable insights on what to do about them. In this video, I walk you through our complete AI Search audit methodology — based on the 25+ hour audits we conduct for clients — in a simplified format you can implement yourself, either manually or (with better results and a smarter use of your time) using Semrush's AI Visibility Toolkit. Here's what you'll discover: • Why AI Search audits are fundamentally different from traditional SEO audits — and why the strategies that worked for Google won't work here • The critical shift from visibility to sentiment: it's no longer just about appearing in results; it's about how you're being mentioned, whether you're getting cited, and what's being said about you • Why traditional SEO elements (technical optimisation, on-site factors, backlinks) still matter for the RAG (Retrieval-Augmented Generation) components of LLMs — but brand strength now matters more than ever • How to systematically test your visibility across ChatGPT, Perplexity, Google's AI Overviews, and emerging platforms like Gemini • The exact framework for conducting your own GEO audit (Generative Engine Optimisation audit) and identifying opportunities your competitors are missing By the end of this video, you'll have a clear, actionable roadmap for understanding and improving your AI search visibility — without spending 25 hours manually checking platforms one query at a time. If you're ready to build systematic AI Search visibility before your market becomes saturated, this episode provides your complete action plan. ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://youtube.com/@ExposureNinja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja ==================== Script by: Kelly Wilson Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you #ExposureNinja #SEO