Heatmaps & Redesigns: How to Turn Your Website Into a Lead Generation Machine for 2026 (Replay)

Get the slides 👉 https://exposure.ninja/heatmaps-slides Prepare your website to dominate in 2026 using tried-and-tested methods for testing and improving your website's conversion rate. There are many reasons why you should improve your website for 2026, but the two most significant are: - You haven't updated your website in over a year - You're getting less traffic — thanks to the emergence of AI — so you need to convert as much of the remaining traffic as you can - If you haven't updated your website recently, you're likely losing a lot of high-intent customers. Heatmaps and user session recordings can help conversion rate experts choose the next big improvement that may double or triple your conversion rate. Most websites across all sectors are facing the impact of AI on their traffic, which is likely impacting their conversions, too. This increases the need to ensure that you convert as high a percentage of the visitors you're still getting. The question then is: How? In this replay session, Exposure Ninja's CEO, Charlie Marchant, will team up with Website Development Strategist, Hannah Tindale, to discuss the processes we use to test, build, and redesign high-performing websites that convert like lead generation machines. The Science Behind Better Conversions 🧪 We'll demonstrate how user behaviour analysis reveals exactly where visitors are getting stuck, confused, or losing interest. You'll see how small changes — often as simple as repositioning a call-to-action or clarifying your value proposition — can produce dramatic improvements in lead generation. More importantly, you'll understand the testing methodology that ensures these improvements are genuine wins rather than temporary fluctuations. ==================== Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO, and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you