Everything We Know About the June 2025 Google Algorithm Update (So Far)

Google's June 2025 Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand. While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable. In this episode, Dale and Charlie reveal: 📉 Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy) 📉 The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this time 📉 How AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnight 📉 Which specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable) 📉 The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profiles 📉 Dale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC. 📉 If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes. Watch now to understand what's really happening during this update and position your business for recovery. Get the show notes: ⁠https://exposureninja.com/podcast/dojo-57/⁠ Listen to these episodes next: What is AI Search? And Why Is It So Important? https://www.youtube.com/live/0u95MZ2M42g?si=B-kFMSJzF4QTCgWy&t=35 AI Search to Overtake Traditional Search by 2028 https://www.youtube.com/live/w1SOqJ8j0Lg?si=CFSS7fPmrVCUs-O7&t=34 Have Google’s AI Overview Ranking Factors Been Revealed? https://www.youtube.com/live/FkRFclLgMpI?si=GyskNPs2xp2QIjok&t=34 ==================== Exposure Ninja is an award-winning digital marketing agency that transforms goals into results. We specialise in delivering AI Search Optimisation, SEO, content marketing, and PPC to national and international businesses. Exposure Ninja is a proud Certified B Corporation. Request a review of your website and marketing 👉 https://exposureninja.com/review/ *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you