ChatGPT Ads, Meta's Manus, and Why Test-and-Learn Is No Longer Optional | Paid Media Monthly

In this episode of Paid Media Monthly, Exposure Ninja's Dale Davies (Head of Marketing) and Rebecca Pilkington (Head of Paid Media) break down the biggest developments across Paid Search and Paid Social — and what they actually mean for your strategy. In this episode, they cover: — The latest on ChatGPT ads — what we know so far, which brands are testing them, and why Exposure Ninja has already registered interest — Whether your 20% innovation budget should go all-in on ChatGPT or be spread across emerging AI ad platforms — Meta's Manus AI — what it is, why it's flown under the radar, and how it fits into your paid social strategy — Why Performance Max (PMAX) deserves another look (and what early critics got wrong about it) — How to use Meta's Ad Library to reverse-engineer your competitors' targeting and find the gaps they're missing — Netflix and YouTube ads — which business types they work best for, and how they fit into a broader multi-channel funnel — A live walkthrough of real ads by Vitality, and what you can learn from how they're (and aren't) using creative effectively As Rebecca puts it: "The way people search is changing — so we need to find more ways to keep going and to generate business." Whether you're managing a lean budget or scaling a significant paid media investment, this episode gives you the framework to test smarter, waste less, and stay ahead of what's coming. What is Paid Media Monthly? Hosted by Dale Davies (Head of Marketing) and Rebecca Pilkington (Head of Paid Media), each month's live stream will bring you up to speed on how to create profitable paid advertising campaigns for your business. ==================== Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO, and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja