"AI Search to Overtake Traditional Search by 2028", According to Semrush

According to @semrush, AI Search will deliver more traffic than traditional search by 2028, but is there more to this study than meets the eye? Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) explore the study and discuss what its findings could mean for businesses everywhere. Try Semrush's AI Toolkit* 👉 https://exposure.ninja/ai-toolkit Get the podcast show notes 👉 https://exposureninja.com/podcast/dojo-54/ ==================== AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers. ⁠New research from Semrush⁠ reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites. Mastering AI Search Optimisation isn't just smart — it's becoming essential for competitive survival. In this episode, we reveal: • The shocking timeline for AI Search dominance (and why it could happen even faster if Google makes AI mode the default) • Why AI Search visitors convert at dramatically higher rates — and what this means for your revenue projections through 2027 • The surprising truth about the regular rankings in traditional search • Which platforms AI search engines trust most (spoiler: Quora dominates, but business websites make up 50% of all citations) • Your three-step action plan for AI search success — from auditing visibility to expanding your distributed presence As Charlie explains in the episode: "AI Search traffic has the potential to overtake traditional organic search traffic within the next two to four years. If you don't start optimising for LLMs now, your competitors will" If you're ready to position your business for this AI-dominated future while your competitors remain focused solely on traditional SEO, this episode provides your complete strategic roadmap. ==================== Exposure Ninja is an award-winning digital marketing agency that transforms goals into results. We specialise in delivering AI Search Optimisation, SEO, content marketing, and PPC to national and international businesses. Exposure Ninja is a proud Certified B Corporation. Request a review of your website and marketing 👉 https://exposureninja.com/review/ *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you