A Complete Guide to AI Search Optimisation for 2026 (AI SEO, AEO, GEO)

This video is sponsored by Profound 👉 https://www.tryprofound.com/ Learn how to optimise your content for AI results 👉 https://www.youtube.com/watch?v=HB9KeYPmvpo ==================== There's an entire layer of search happening right now that you won't see in any web analytics platform, no matter which one you're using. Your customers are researching your products, comparing your competitors, and making purchasing decisions — without ever visiting your website. They're doing it in ChatGPT, Google's AI Overviews, and AI Mode. And unless you're visible in those answers, you don't exist. In this video, I take you through the AI Search Visibility Pyramid — a five-layer framework that shows exactly how to get your business recommended in AI search results. Including the hidden layer that's blocking most businesses from making any progress at all. You'll discover: • Why 83% of searches with an AI Overview result in zero clicks — and what this means for your brand right now • The two types of reputation that determine whether AI tools recommend you or your competitors (and how to influence both) • Why only 12% of URLs cited by ChatGPT appear in Google's top ten — and what this means for your digital PR strategy • How we helped ZUGU become the top-recommended iPad case across ChatGPT, Google AI Overviews, and Perplexity — and how to replicate this for your business • The real reason most AI Search strategies stall inside larger organisations, and the exact approach that gets buy-in at every level. This video is sponsored by Profound — the AI search visibility platform used throughout this video to track brand sentiment, citations, and optimisation opportunities across every major AI search tool. Learn more at https://tryprofound.com Whether you're just getting started with AI Search Optimisation or trying to scale what's already working, this is your complete action plan for 2026. Timestamps 00:00 — The Invisible Layer Costing You Customers 02:20 — Layer 1: Product and Service Reputation 05:52 — Layer 2: Brand Reputation 07:43 — Layer 3: Promotion and Third-party Coverage 14:09 — Layer 4: Citations and On-site Optimisation 17:46 — The Hidden Layer ==================== Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO, and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 https://exposureninja.com/review/ Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you #ExposureNinja #SEO