Ep 722: How to Build a Team of AI-savvy Marketers

Facts: AI started mainly as a marketing tool. 📢 Sure, many marketers have been ahead of the curve when it comes to AI tools and creating high-quality, AI-driven outputs.  But now they face a major problem: decades of marketing experience can no (largely) be achieved with a few reps of today's latest AI tools.  So, what's your company supposed to do? And how can you possible build a team full of AI-savvy marketers?  Join us and find out.  How to Build a Team of AI-savvy Marketers -- An Everyday AI Chat with Jordan Wilson and Scott Morris Newsletter: Sign up for our free daily newsletter (https://youreverydayai.com/) More on this Episode: Episode Page (https://www.youreverydayai.com/ep-722-how-to-build-a-team-of-ai-savvy-marketers) Join the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders. (https://www.linkedin.com/posts/jordanwilson04_facts-ai-started-mainly-as-a-marketing-tool-activity-7432531096631730176-GSF-?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAF2EO0BaXka5PmlTSX3i8IwsUXlKIDb8ik) Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup (https://www.youtube.com/@EverydayAI_/streams) Website: YourEverydayAI.com (https://youreverydayai.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=shownotes) Email The Show: info@youreverydayai.com (mailto:info@youreverydayai.com) Connect with Jordan on LinkedIn (https://www.linkedin.com/in/jordanwilson04/) Topics Covered in This Episode: 1. Sprout Social's AI-Powered Marketing Tools 2. Building an AI Savvy Marketing Team 3. Implementing AI Strategy in Marketing Departments 4. Evolving Marketer Roles with Generative AI 5. AI Tool Selection and Workflow Integration 6. Measuring AI Impact on Marketing Performance 7. Creating New Roles for AI Transformation 8. Combating AI-Generated Content Slop 9. Future-Proofing Teams for Rapid AI Advancements 10. Aligning Marketing, Sales, and Product with AI Timestamps: 00:00 "Building AI-Savvy Marketing Teams" 05:50 AI Strategy and Experimentation Foundations 08:40 AI Experimentation to Structured Workflow 13:24 Adapting to AI in Marketing 16:01 "AI Roles Transforming Workflows" 19:12 "AI's Role in Marketing Debated" 23:09 AI Advancements and Team Preparedness 25:49 AI Investment for Business Outcomes Keywords:  AI savvy marketers, building an AI marketing team, AI marketing skills, AI in marketing, generative AI, large language models, agentic AI, marketing technology, martech, Sprout Social, social media management platform, AI tools for marketers, content marketing with AI, AI content creation, AI for social media, AI analysis in marketing, AI social listening, Trellis AI agent, AI experimentation, AI council, business outcomes with AI, marketing and sales alignment, AI in product teams, end-to-end AI workflow, AI-powered content, brand voice in AI, AI workflow adoption, AI prompt engineering, repeatable AI systems, SEO AI tools, AirOps, creative AI roles, director of AI marketing transformation, human touch in AI content, AI work slop, authentic marketing content, marketing automation Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) (https://www.buzzsprout.com/2175779/fan_mail/new) Start Here ▶️ Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com (https://starthereseries.com/)   Also, here's a link to the entire series on a Spotify playlist (https://open.spotify.com/playlist/1TP8pfmlirrjxaT8d3XyJW?go=1&sp_cid=78ecd4e6-5710-48fe-ad6d-4da188993ed8) .