Are you buying the right Coffee Beans? (Beginner's Guide to Coffee)

Want to become a more confident and creative home cook? Check out our Cook Well app: https://apps.apple.com/us/app/cook-well-for-home-cooks/id6748092442 https://play.google.com/store/apps/details?id=com.cookwell.app&hl=en_US Head to https://www.aeropress.com/ethan and save 20% off your order! A huge thank you to AeroPress for sponsoring this video. Coffee beans are one of the most confusing items to purchase, so over the past several weeks, I bought 20+ different kinds of coffee at different price points, visited a local roaster, tried roasting my own beans at home and tested a bunch of types of coffee in order to understand the flavor and price differences of coffee beans. ▶️ My second channel ➡ https://www.youtube.com/@CookWellCo 🍔 The Mouthful Sunday Newsletter (free)➡ https://www.ethanchlebowski.com/newsletter SOURCES: 📗 The World Atlas of Coffee, James Hoffmann: https://amzn.to/4dSDOlA 📗 Barista Hustle (Articles, Research, & Courses) - https://www.baristahustle.com/ 📗 Specialty Coffee Association (Flavor Wheel & Cupping Handbook): https://sca.coffee/store-index/coffee-sensory-cupping-handbook 📗 Modulating the Flavor Profile of Coffee, Rob Hoos: https://www.nossacoffee.com/products/modulating-the-flavor-profile-of-coffee-by-rob-hoos 📗 Coffee Varieties Manual (World Coffee Research): https://cdn2.assets-servd.host/worldcoffee-research/production/pdf/World-Coffee-Research-Arabica-Varieties.pdf 📗 Coffee Market Statistics: https://icocoffee.org/resources/coffee-market-report-statistics-section/ 📗 Coffee Blending Pros & Cons : https://www.baristahustle.com/to-blend-or-not-to-blend/ 📗 Impact of Climate Change on Coffee Farmland: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9824350/#:~:text=Coffee production is fragile%2C and,coffee-suitable land by 2050. 📗 Coffee Transparency Example (Onyx): https://onyxcoffeelab.com/products/colombia-juan-jimenez-pink-bourbon?variant=41123734126690 📗 Medici Coffee Austin: https://mediciroasting.com/collections/coffee 📗 How to Make the Best Coffee at Home, James Hoffmann: https://amzn.to/3Vgvq8m 📗 On Food & Cooking, Harold McGee 📗 Food Chemistry, Belitz et. al. 📸 Instagram ➔ https://www.instagram.com/echleb/ 🎚 TikTok ➔ https://www.tiktok.com/@ethanchlebowski 🐣 Twitter ➔ https://twitter.com/EthanChleb MY FAVORITE KITCHEN GEAR 🌡Thermapen ONE Thermometer: https://alnk.to/6bSXCCG 🍳 Made In Wok I use: https://bit.ly/3rWUzWX 🥌 Budget Whetstone for sharpening: https://geni.us/1k6kComboWhetstone 🧂 Salt Pig: https://geni.us/SaltContainer ⚖ Scale: https://geni.us/FoodScale 🔪 Nicer 8-inch Chef Knife: https://geni.us/TojiroChefKnife 🧲 Magnetic Knife Rack: https://geni.us/MagneticKnifeRack 🥘 Carbon Steel Griddle: http://madeincookware.pxf.io/c/3184206/1750210/14569?subId1=ethan-ytdescr 📄 Baking Sheet: https://madeincookware.pxf.io/vNZjgd 🛒 Wire Rack: https://geni.us/WireRack 🍳 Stainless Steel Saucier: https://madeincookware.pxf.io/75JOBA 🪓 Woodcutting board: https://geni.us/SolidWoodCuttingBoard 🍲 Dutch Oven: http://madeincookware.pxf.io/c/3184206/1750217/14569?subId1=ethan-ytdescr 🍜 Entree Bowls http://madeincookware.pxf.io/c/3184206/1750208/14569?subId1=ethan-ytdescr ⏱ TIMESTAMPS: 0:00 Intro 3:18 Thank you to AeroPress! 4:45 Coffee Roasting Takeaways 8:12 How does the price of coffee change? 13:34 How does roasting create the flavor of coffee? 20:22 Green Coffee Taste Test 25:47 How do you find coffee beans you'll love? 27:57 How is coffee processed? 32:45 How is coffee harvested 37:03 How is coffee grown? 44:45 Conclusion: Flavor, Price, Exploration 47:20 Carve outs 🎵 Music by Epidemic Sound (free 30-day trial - Affiliate): http://share.epidemicsound.com/33cnNZ MISC. DETAILS Music: Provided by Epidemic Sound Filmed on: Sony a6600 & Sony A7C Voice recorded on Shure MV7 Edited in: Premiere Pro Affiliate Disclosure: Ethan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to [Amazon.com](http://amazon.com/) and affiliated sites.