Copywriting and Lead Generation for Medical Sites - Christina Major

For this episode of eJenn Solutions the podcast - we sat down with Christina K. Major to talk about medical copywriting and lead generation. Juicy stuff! About Christina: An Environmental Planner by trade, Christina ran into a free cholesterol screening on her way out of an exercise class. Receiving the unhappy results - she quick studied diets and settled on low-carb dieting. Fortunately, it worked. Her cholesterol came down, and she lost over 60 lbs! Then Christina wanted to know why. So, she went back to school, obtained a Master's Degree in Holistic Nutrition, and opened Crystal Holistic Health Consulting to help teach people exactly why they need a proper diet to get healthy. So, what does this have to do with #copywriting? It turns out, with Christina's journey - she was the perfect person to write for health care professionals. Christina began writing full-time and discovered two big problems for health professionals. The biggest block of health coaches, naturopaths, and other health professionals is they want to help so bad, they give too much away and overwhelm their potential customers. They love their people and mission so much they downplay their strengths and don't sell themselves as THE person that can help. This is where Christina helps fill in the missing piece. In her blogs, she takes people from knowing they need help, to understanding that her clients are the ONLY person who can help. Most people will tell you that you can't measure a blog's ROI. It's true if you only look at the ROI for one blog in isolation. But, if you look at the whole system, you can measure how much more traffic you are getting because your blogs are SEO compatible and provide useful material people. Learn more about Christina by visiting her website here: http://www.crystalholistichealth.com/ 👇👇👇👇😍👇👇 SUBSCRIBE for more #socialmediatips​ tips: http://bit.ly/eJennVideo​ 👇👇👇👇 Follow #eJennSolutions​: Website http://bit.ly/1NkwP07​ Twitter http://bit.ly/1Pj5Tnp​ Facebook http://on.fb.me/1QmWsCK​ LinkedIn http://bit.ly/1QmWw5p