6 Rules For Buying A Business in 2026

In this video, Eddie breaks down the 6-part framework he uses every time he evaluates a business to buy into. It's built from $10M+ invested across acquisitions, equity stakes, and a few deals he wishes he could take back. He walks through owner dependency, customer acquisition, revenue type and growth path, margin analysis, team strength and cost, and growth levers. This is the exact checklist he runs before writing a check. If you're thinking about your first acquisition, or trying to understand why the last one didn't work, this is the video that changes how you evaluate opportunity. Eddie also shares the $500K mistake he made early on, the deal he'd undo if he could, and the single rule that's saved him the most money since: you make your money on the buy, not on the sell. Chapters: 00:00 - Introduction 00:21 - You Make Your Money on the Buy 02:27 - Owner Dependency 04:51 - Customer Acquisition 06:46 - Revenue Type and Path 10:00 - Margin Analysis and Team Strength 13:49 - Growth Levers If this video was valuable, please share it with your friends. I make this content to provide free value to as many people as possible. It would be selfish to NOT share this video with people who can benefit. Connect With Me On Instagram: https://www.instagram.com/eddie Want my company to do your marketing? https://www.BADMarketing.com To watch more valuable marketing content on youtube, visit our company channel: https://www.youtube.com/@BAD.Marketing If you want to learn more about digital marketing, e-commerce, or growing an agency, check out our online programs here: https://www.brilliantmarketers.com/store