Online Marketplaces vs Ecommerce Platforms - What is the Difference?

Online Marketplaces vs Ecommerce Platforms, what is the difference between these two ecommerce options? There seems to be a little confusion between what an Online Marketplace is and what an Ecommerce Platform is, this has become evident in some of the comments that I have received on my channel, so I thought I would do a relatively short video explaining the difference between the two options. While these are two ways of selling online, they are quite different as I explain in the video and comparing Amazon and Ebay to Shopify and Bigcommerce isn't completely straight forward, like comparing apples to oranges. 00:00 Intro 00:53 Online Marketplaces 05:39 Ecommerce Platforms 08:14 Which one is best? But hopefully this video does give a clear definition of what the two options are and how you can best use them for your ecommerce business. Don't forget, if you want to support my channel, you can do so by buying me a coffee using the link below: https://www.buymeacoffee.com/ecommercegold We also have a Facebook Group where we discuss all things ecommerce and you are welcome to join: https://www.facebook.com/groups/ecommercegoldgroup