Keywords on Etsy Just Changed (2026 Update)

⭐ Get Lifetime Access to ProfitTree – the only tool that automatically optimizes your Etsy ads and tracks your profits in real time: https://lifetime.profittree.io/?utm_source=email&utm_medium=ecommhannah&utm_campaign=ehvid12 🌱 Exclusive Community or Course Access: https://www.ecomhannah.com/all-in-bundle 🌱 Group Coaching + Community Access Only: https://www.skool.com/all-in-etsy-master-community/about Etsy just rolled out a major update that lets you turn off negative keywords directly in your ads manager — and this changes everything. In this video, I’ll walk you through exactly how the new keyword filtering works, how to identify ad spend waste, and how to calculate the profit margins that actually matter. We’ll also cover two full strategies: one for testing new listings and another for optimizing proven listings. If you run ads on Etsy, this is a must-watch. PLUS: Get my Free Etsy Ads Masterclass that shows you how to 2x your revenue using ads the smart way. 🎯 Ready to take your Etsy shop to the next level? Hit that like button, comment below your 2025 goals, and don’t forget to subscribe for more strategies, updates, and insights tailored for Etsy sellers! Timestamps are provided for your convenience so that you can jump to the most important sections. 0:00 - Intro 01:39 – Keyword Spend Breakdown 02:00 – What to Turn Off 03:33 – Targeted Keywords = Profit 04:33 – Full Ad Strategy 05:08 – Profit Margin Explained 06:10 – Margin Example 07:24 – Set Target Profit 09:37 – Listing-Level Targets 10:01 – TACoS Metric 10:50 – 36% Profit Example 11:21 – Why Ad Revenue Misleads 12:21 – Wasted Spend Examples 13:35 – Compare Listings 14:20 – Daily Budget Tips 15:02 – High-Return Listings 16:29 – Monitor Spending 17:24 – Managing Old Listings 18:51 – Track Decline Over Time 19:55 – When to Kill a Listing 20:37 – Seasonal Products 21:52 – Final Tips 🌟 Please leave a LIKE ❤️ and SUBSCRIBE for more AMAZING content! 🌟 ✨ Tags ✨ etsy ads, etsy marketing, etsy seller tips, etsy update 2025, profit tree, etsy ads tutorial, how to run etsy ads, etsy ad strategy, etsy print on demand, how to increase etsy sales, etsy ad optimization, passive income etsy ✨ Hashtags ✨ #EtsyAds #EtsyTips #PrintOnDemand #EtsySeller #EtsyMarketing #KeywordStrategy #DigitalProducts #EcommerceTips #TACOS #SmallBusinessTips