In this video, I walk you through how I research profitable Amazon product ideas using Helium10. The goal is simple: stop guessing and start using real data—demand, competition, pricing, and keyword signals—to figure out what’s actually worth launching. I’m showing you the mindset and workflow I use so you can quickly narrow down products that have room for a new seller, instead of jumping into saturated niches. I also explain how I think about product viability: you want consistent search volume, healthy revenue potential, and listings that aren’t impossible to beat. Helium10 helps me move faster because I can validate ideas with keyword and market research instead of relying on “trending” posts or random product lists. If you’re trying to build an Amazon FBA business (or just want a repeatable way to evaluate products), this is the exact process I’d use to build a shortlist and avoid wasting money on bad inventory.