EP#6 - Where branding meets dentistry - Lucas Guidetti

In the latest episode of Smile is in the Air, we sit down with Lucas Guidetti, Brand Design Manager at Curaden, who brings a global perspective on what makes a dental brand truly connect. From dental exhibitions to product packaging, Lucas shares how thoughtful design influences trust, drives recognition, and speaks to both professionals and patients. In this episode, we explore: 🎯 Why branding in dentistry is more than just visual identity 🌍 The balance between global consistency and local adaptation 💬 How design can reflect values, build loyalty, and enhance care Tune in for an inspiring take on how brand strategy shapes the future of dental communication. 🎧 Listen now! #SmileIsInTheAir #Curaden #DentalDesign #DentalBranding #HealthcareBranding #GBT #DentalPodcast #PatientExperience #BrandTrust