Parasocial the word of 2025 Scott mills breakfast show radio 2 #parasocial #parasocialrelationships

So Scott Mills from Off of the BBC is my best friend ok…. Parasocial is the Word of the Year 2025… and honestly, I get it. These one-sided relationships feel real. They offer comfort, routine, and connection - and can genuinely benefit our mental health. Here’s a little story about my own parasocial fave… the wonderful Scott Mills on Radio 2 🎙️ The other day I literally searched my phone for “Scott” to text him. Spoiler alert: he’s not in my contacts. …Yet? 👀 Whether it’s a podcaster, presenter, actor or singer - parasocial connections matter more than we think. Especially when real-life connection feels hard to find. Do you have a favourite parasocial relationship of your own? I’d love to hear who they are! 👇 #Parasocial #wordoftheyear #scottmills #mentalhealthboost #radio2