Swim University Loses Massive Traffic from HCU | Part 2 | DS503

Doug shares his struggles with health issues and Google's update, delaying his podcast launch strategy.  Then he continues his interview with Matt Giovanisci about Swim University. Matt talks about his approach at Swim University, focusing on managing financials in both boom and bust cycles. He discusses his content strategy adjustments in response to Google's Helpful Content Update (HCU), emphasizing a video-first model and diversifying traffic sources away from Google to maintain revenue.  💰 MoneyLab https://www.moneylab.co/podcast/ 🏊‍♂️ Swim University https://www.swimuniversity.com 📕 DS503 Transcript https://doug.show/ds503-transcript/ 🥳🥳 RankingRevolution. Sign up to get notified. https://rankingrevolution.com Part 1 https://youtu.be/dZjwEevqsXw Part 3 https://youtu.be/ijaHmAVplJg --- FREE! Get all my TEMPLATES and SYSTEMS https://nichesiteproject.com Earnings from Amazon as an Affiliate https://nichesiteproject.com/amazon-affiliate-sites-niche-site-process/earnings/ Learn about Long Tail Keyword Research https://nichesiteproject.com/keyword-golden-ratio About Niche Site Project: http://nichesiteproject.com/about/ DOUG CUNNINGTON, PMP writes about Affiliate Marketing, Niche Sites, SEO, productivity, project management. His work has been featured all over the web, including Ahrefs, SEMrush, Empire Flippers, Niche Pursuits, Side Hustle Nation, The FI Show and more. He's a Project Management Professional (PMP, certified in 2008 by the Project Management Institute). From the old, corporate days, and the PM skills come in handy. 00:00 Intro 1:54 RankingRevolution and the discussion on the March Core Update 04:23 Insights from Matt on Cashflow Management 06:28 Strategies to overcome HCU 15:31 Matt on Focus 19:19 Why Not Spread Out on Swim University 21:54 Shift to Focusing on ONLY Swim University 26:47 Part 2 Conclusion