Digital PR in 2025 | Chris Panteli | @linkifi | DS555 | Doug.show

Doug talks with Chris Panteli from Linkifi about the seismic shifts in the digital PR and SEO landscape. They discuss the closure of HARO (Help a Reporter Out), its impact on the industry, and the innovative strategies businesses are adopting to stay ahead. Chris shares insights on diversifying digital PR approaches, utilizing AI for outreach, and why personal and brand authority have never been more important. They also talk about the broader implications of digital PR beyond SEO, including how it influences brand trust and visibility in a multi-platform search environment.  Connect with Chris: Cheat sheet https://go.linkifi.io/press-coverage-cheat-sheet-page 🚀Linkifi https://nichesiteproject.com/linkifi 10% discount code - DOUG10 📢 I'm an affiliate of the above, so if you buy something, I may get a commission. Thanks! Youtube @linkifi Podcast https://marketmoverspod.com/ LinkedIn https://www.linkedin.com/in/chris-panteli/ Twitter https://twitter.com/Linkifi_ Previous episode with Chris: https://youtu.be/rvxWicdugyQ https://youtu.be/KnTUHoBxQXY DS555 Transcript: https://doug.show/ds555-transcript/ 🔥🔥 Links Linkifi got me: DR92: Yahoo Finance -This Is Why Your Side Hustle Isn’t Making Money https://finance.yahoo.com/news/why-side-hustle-isn-t-190007675.html DR91: Ahrefs - Real Estate SEO: 6 Things You Can Do to Compete With Big Sites https://ahrefs.com/blog/real-estate-seo/ DR90: Nasdaq.com - This Is Why Your Side Hustle Isn’t Making Money https://www.nasdaq.com/articles/this-is-why-your-side-hustle-isnt-making-money DR86: The Muse - 10 Key Project Management Skills https://www.themuse.com/advice/project-management-skills DR72: SelectHub - Top 11 CRM Features According to Real Users https://www.selecthub.com/customer-relationship-management/crm-features-functionality-list/ DR68: QuickEmailVerification - Revised Email Marketing Strategy: 10 Marketers Share Insights - QuickEmailVerification Blog https://quickemailverification.com/blog/email-marketing-strategy-revised/ More with Doug: @MileHighFIPodcast --- FREE! Get all my TEMPLATES and SYSTEMS https://nichesiteproject.com Earnings from Amazon as an Affiliate https://nichesiteproject.com/amazon-affiliate-sites-niche-site-process/earnings/ Learn about Long Tail Keyword Research https://nichesiteproject.com/keyword-golden-ratio About Niche Site Project: http://nichesiteproject.com/about/ DOUG CUNNINGTON, PMP writes about Affiliate Marketing, Niche Sites, SEO, productivity, project management. His work has been featured all over the web, including Ahrefs, SEMrush, Empire Flippers, Niche Pursuits, Side Hustle Nation, The FI Show and more. He's a Project Management Professional (PMP, certified in 2008 by the Project Management Institute). From the old, corporate days, and the PM skills come in handy. 00:00 Introduction 01:36 The Death of HARO 02:02 HARO's Evolution and Challenges 06:39 Business Adaptation and Diversification 11:33 AI in Digital PR 24:06 Future Trends in Digital PR 27:41 Emerging Search Platforms and Business Visibility 28:46 Strategies for Large Language Models 29:54 Building a Holistic Online Presence 31:17 The Importance of Digital PR 35:12 SEO Conferences and Industry Insights 38:11 The Evolution of Niche Sites 43:50 Future Trends and Opportunities in Digital Marketing 47:26 Concluding Thoughts UBKZJC668FFM5ET