Brand SERPS and Knowledge Panel - Jason Barnard - DS542 - Doug.show

Doug interviews Jason Barnard, an expert in Brand SERPs and Knowledge Panels. The discussion explores the intricacies of Google's Knowledge Panels and the evolving landscape of SEO and digital marketing. Jason shares insights from his 25 years of experience, detailing how understanding Google's perception of entities like individuals and companies can aid in improving digital presence. 🔥🔥Connect with Jason: Main Website https://jasonbarnard.com YouTube @Kalicube Podcast https://brandedsearchandbeyond.com/ Facebook https://www.facebook.com/jasonmartinbarnard/ LinkedIn https://www.linkedin.com/in/jasonmbarnard/ Also check out: MyBudgetCoach https://nichesiteproject.com/mybudgetcoach 📢This link is an affiliate link, so I get a commission if you purchase. Thanks! Mint Mobile https://nichesiteproject.com/mint 📢This link is an affiliate link, so I get a commission if you purchase. Thanks! 📌 Disclosure: Buy 2 months, get 1 month free limited time offer available until January 2, 2025 at 11:59pm PST for new customers and at select channels only. “One month free” applied as $15 discount at checkout on 3-month 5GB plan only - upfront payment of $30 required, w/taxes & fees extra. One-time discount applied for first 3 months only. Not combinable/available with certain other promotions/offers. DS542 Transcript https://doug.show/ds542-transcript/ --- FREE! Get all my TEMPLATES and SYSTEMS https://nichesiteproject.com Earnings from Amazon as an Affiliate https://nichesiteproject.com/amazon-affiliate-sites-niche-site-process/earnings/ Learn about Long Tail Keyword Research https://nichesiteproject.com/keyword-golden-ratio About Niche Site Project: http://nichesiteproject.com/about/ DOUG CUNNINGTON, PMP writes about Affiliate Marketing, Niche Sites, SEO, productivity, project management. His work has been featured all over the web, including Ahrefs, SEMrush, Empire Flippers, Niche Pursuits, Side Hustle Nation, The FI Show and more. He's a Project Management Professional (PMP, certified in 2008 by the Project Management Institute). From the old, corporate days, and the PM skills come in handy. 00:00 Introduction 13:07 Interview with Jason Barnard 14:34 Jason Barnard's Background 17:22 Understanding Brand SERPs 32:28 Entity Optimization and N-E-E-A-T-T 35:00 Understanding Google's Perception of Credibility 36:01 The Evolution of Credibility Signals 36:39 The Role of Website Owners and Authors 37:27 The Limitations of Link-Based Credibility 40:05 Entity Understanding and Credibility 46:22 The Importance of Digital Footprint Consistency 52:35 The Impact of Google Updates on Brand SERPs 01:00:47 Building and Managing Knowledge Panels 01:04:17 Conclusion and Final Thoughts 0UBKZJC668FFM5ET