Doctors, AI & LinkedIn: What Actually Matters (with Souad Menif)

LinkedIn is becoming an increasingly important platform for doctors, founders, and clinicians who want to share ideas, build networks, and create opportunities beyond traditional career paths. In this interview, Dr David Hindmarsh sits down with dental student and LinkedIn creator Souad Menif to talk about how she built a large audience on the platform, and why written content can be such a powerful way to connect with others in healthcare. Souad shares the story of how failing a year of dental school unexpectedly pushed her to start writing online, and how that decision eventually led to over 100,000 impressions on LinkedIn in just 90 days and new opportunities in the health tech space. They also discuss the growing role of AI in content creation, the difference between using AI as a writing tool versus letting it replace your voice, and the debate around ghostwriting for professionals who don’t have the time to post consistently themselves. The conversation also explores how LinkedIn can be used by doctors and healthcare professionals to build networks, share ideas, and create opportunities that might not appear through traditional routes. Timestamps 00:00 – Introducing Souad Menif 00:29 – From dental school setback to LinkedIn creator 03:00 – Writing online and building an audience 05:00 – Reaching 100,000 impressions in 90 days 06:00 – Opportunities that came from LinkedIn 07:40 – AI tools and LinkedIn writing 10:30 – Using AI as a co-writer (not a replacement) 13:30 – What is ghostwriting? 15:00 – The debate around ghostwriters 17:30 – Souad’s LinkedIn services for doctors 22:00 – Real results from LinkedIn growth 23:20 – How to connect with Souad Connect with Souad: LinkedIn – https://www.linkedin.com/in/souad-menif/ Website – https://medicaink.com/ Email – souad@medicaink.com Got questions about building your online presence as a doctor? Dr David Hindmarsh – dave@docsupport.co.uk Explore more tools, guides, and support for doctors: 🔗 https://www.docsupport.co.uk