How to setup Custom Conversions for Facebook Ads | Step by Step Tutorial

Custom conversions is how you optimise and track your Facebook ads for custom objectives! For example, your custom objectives maybe, you want to optimise for email signups. Or you may want to optimise your ads for product sales. Facebook Ads allow you to setup whatever custom conversion you want, so you can create the best Facebook Ads! In this video I go over: How to find the custom conversions settings. What are custom conversions? What you can use custom conversions for. How to setup a custom conversion. How to optimise a Facebook Ad for a custom conversion. What are the effects of custom conversions. Now you should definitely be using custom conversions with your Facebook Ads. For 2 main reasons. One, it allows Facebook to show your ads to people more likely convert and complete your conversion. Two, you can track if your ads are actually succeeding in generating conversions. I hope you enjoyed, thanks so much for watching. For more tutorials, checkout our blog! https://www.ipmmedia.net/blog And don't forget to subscribe!