Email Marketing for Clinical Trials Organisations | Tips & Tricks for Email Marketing

Email marketing is an extremely powerful marketing channel for Clinical Trials organisations, because it allows them to reach their target audience directly in their inbox. Not many other marketing channels are as personal as this. Email marketing is done by collecting the email of your customers and stakeholders and then distributing emails to them. This is an extremely cost effective method of marketing because there is no printing cost or advertising cost. All that is required is an email marketing platform. Thankfully these email marketing platforms are extremely cheap and can be purchased for a few dollars each month. These platforms are easy to use. There are two common types of email marketing campaigns. Drip marketing, where a new email subscriber receives a pre-determined selection of emails sent to them over a set duration. And the other common type is a simple newsletter campaign. This is where new emails are created and sent out regularly to customers. Using both of these techniques is an excellent way to communicate and market to your audience. I recommend segmenting your email lists into several different categories if possible. This way you can customise your emails to suit the different audiences. For example, you should have all your stakeholders in one list. Because they will want to see different information to a regular subscriber. Growing your email list can be a challenge, to overcome this we use lead magnets to entice people to join. A lead magnet is when you offer a free tool, or product in exchange for the email of a customer. Popular lead magnets include ebooks, white papers, a cheat sheet or a discount. Setting up a lead magnet on your website is super easy. An added bonus of having a lead magnet is that you position your brand as an expert in the industry. You cannot ignore email marketing, it should be one of the main pillars of your communication and marketing strategy.