The Best (Surprising!) Times to Post on LinkedIn

📈 BUILD A LINKEDIN GROWTH SYSTEM that attracts your ideal clients! Book a private, one-hour consultation with me to tackle your LinkedIn challenges and map out your next steps. 👉 https://www.deshoutout.com/1-hour-consultation/ I've worked one-on-one with hundreds of business owners to create a LinkedIn strategy and implementation plan that accelerates their business -- and is easy and fun to run! I want you to have a LinkedIn presence you can be proud of. P.S. - I also offer a 10-hour consultation retainer, where we meet over a series of Zoom calls. I'm your personal strategist and accountability partner. For details: https://www.deshoutout.com/deep-dive-program/ Here's the article from Sprout Social I talk about in the video: https://sproutsocial.com/insights/best-times-to-post-on-linkedin/ Have trouble posting consistently on social media? Check out my favorite consistency hacks: https://youtu.be/nI6922z2TBY Video summary: In this video, we break down the best days and times to post on LinkedIn to maximize visibility, reach, and engagement for both personal profiles and company pages. While research suggests that Tuesdays, Wednesdays, and Thursdays between 9:00 AM and noon are optimal, I explain why relying solely on these “best times” can actually limit your LinkedIn marketing potential. By analyzing LinkedIn post timing, audience behavior, and time zone considerations, you can develop a more strategic posting schedule that ensures your content reaches your target audience when they are most active. We also explore how posting recency, audience analytics, and human behavior impact LinkedIn engagement. Unlike robots, real users log in at varied times, so posting exactly on the hour can create unnecessary competition in the newsfeed. By scheduling posts strategically during off-peak times, experimenting with weekdays versus weekends, and leveraging engagement insights, you can improve your organic reach, likes, comments, and shares. I provide actionable strategies for balancing your content mix across different times to optimize your LinkedIn content strategy. Finally, I outline a practical, research-backed posting plan for businesses and professionals looking to grow their LinkedIn presence. The plan includes posting 30% of content during peak research-backed hours, 60% during other workday hours, and 10% on weekends, while testing timing based on your specific industry, audience engagement, and LinkedIn analytics data. By combining data-driven posting schedules, consistent content strategy, and LinkedIn best practices, you can increase brand awareness, grow your network, and generate measurable business results on the platform.