If I Were Starting LinkedIn in 2024, Here’s What I’d Do

📈 Want to grow your business with LinkedIn (and overcome your specific challenges)? PICK MY BRAIN FOR AN HOUR! Book your private consultation 👉 https://www.deshoutout.com/1-hour-consultation/ We'll tackle your obstacles and map out your next steps for growth! I've worked with hundreds of business owners to create a LinkedIn strategy and implementation plan that attracts their ideal clients -- and is easy and fun to run! I want you to have a LinkedIn presence you can be proud of. P.S. - I also offer a 10-hour consultation retainer, where we meet over a series of Zoom calls. For details: https://www.deshoutout.com/deep-dive-program/ ✉️ FOR BUSINESS INQUIRIES info@deshoutout.com https://www.deshoutout.com/ Here's my video on how to optimize your LinkedIn profile 👉 https://youtu.be/56gdGt1Fnr8 Here's my video on how to get the LinkedIn algorithm to love you 👉 https://youtu.be/88TvpiqLl5w ▶️ CHECK OUT THESE PLAYLISTS 👉 1️⃣My faves (if you're new to the channel): https://www.youtube.com/playlist?list=PLb6UExX9aeTEXyKiKRI9I4eYkGdq_nll0 2️⃣Proven LinkedIn strategies to build your brand & grow your business: https://www.youtube.com/playlist?list=PLb6UExX9aeTFe9gFPILhfUMLoFP7MC29M 3️⃣LinkedIn profile best practices: https://www.youtube.com/playlist?list=PLb6UExX9aeTHT1_UcK6DKheFmm8BWSvrF 👍 TOOLS & APPS I USE FOR MY BUSINESS https://www.deshoutout.com/resources/ ------ Video summary: If you’re wondering how to grow your business on LinkedIn from scratch, this video breaks down exactly how the platform has evolved and what works now. You’ll learn why LinkedIn’s algorithm rewards value-driven content, not self-promotion, and why business owners need to shift from a “get” mindset to an “earn” mindset. Unlike Facebook or Instagram, LinkedIn is a professional learning network — meaning success comes from sharing insights, solving problems, and building credibility through LinkedIn thought leadership. This video explains how to build a giving mindset that attracts engagement, followers, and clients organically. Next, we’ll walk through how to translate that mindset into a practical LinkedIn marketing strategy. You’ll discover how to use your LinkedIn profile, company page, and direct messages to nurture relationships and move prospects closer to becoming clients. From offering free resources like eBooks and articles to posting educational content and adding insight-driven comments on others’ posts, this guide shows you how to use LinkedIn content marketing to earn trust and build authority. You’ll also learn why optimizing your personal profile matters more than your company page when it comes to lead generation and visibility in the LinkedIn algorithm. Finally, we’ll connect everything into a repeatable LinkedIn growth system that turns relationships into revenue. You’ll see how to balance educational content (80%) with soft promotional posts (20%), and when to transition from giving value to inviting a sales conversation. Whether you’re a business owner, consultant, or marketer, this video will help you build a sustainable LinkedIn brand strategy that drives leads, increases engagement, and positions you as a go-to expert in your industry.