📈 Want to grow your business with LinkedIn (and overcome your specific challenges)? PICK MY BRAIN FOR AN HOUR! Book your private consultation 👉 https://www.deshoutout.com/1-hour-consultation/ We'll tackle your obstacles and map out your next steps for growth! I've worked with hundreds of business owners to create a LinkedIn strategy and implementation plan that attracts their ideal clients -- and is easy and fun to run! I want you to have a LinkedIn presence you can be proud of. P.S. - I also offer a 10-hour consultation retainer, where we meet over a series of Zoom calls. For details: https://www.deshoutout.com/deep-dive-program/ ✉️ FOR BUSINESS INQUIRIES info@deshoutout.com https://www.deshoutout.com/ Have you watched my video where I roast bad LinkedIn posts and show how to fix them? 👉 https://youtu.be/vHYBK9aNFfA ▶️ CHECK OUT THESE PLAYLISTS 👉 1️⃣My faves (if you're new to the channel): https://www.youtube.com/playlist?list=PLb6UExX9aeTEXyKiKRI9I4eYkGdq_nll0 2️⃣Proven LinkedIn strategies to build your brand & grow your business: https://www.youtube.com/playlist?list=PLb6UExX9aeTFe9gFPILhfUMLoFP7MC29M 3️⃣LinkedIn profile best practices: https://www.youtube.com/playlist?list=PLb6UExX9aeTHT1_UcK6DKheFmm8BWSvrF 👍 TOOLS & APPS I USE FOR MY BUSINESS https://www.deshoutout.com/resources/ ------- Video summary: In this video, we explore how to create a custom LinkedIn URL that enhances your personal branding and strengthens your LinkedIn SEO strategy. A clean, memorable URL not only looks professional on your LinkedIn profile but also improves discoverability in LinkedIn searches. We break down creative formulas for crafting URLs that incorporate your name, company, keywords, and even taglines, ensuring your LinkedIn profile stands out to potential clients, recruiters, and business partners. Using strategic keywords in your URL helps attract your ideal audience and reinforces your professional brand across business cards, resumes, and digital marketing materials. Next, we cover the technical rules and best practices for customizing your LinkedIn URL. These include character limits, avoiding spaces and special symbols, using dashes appropriately, and planning for lowercase formatting. We also highlight the importance of choosing a unique URL and having backups in case your preferred option is already claimed, as well as the limitation of changing your custom URL only five times within six months. Following these rules ensures your LinkedIn profile is consistently professional, optimized for search visibility, and easy for your audience to find. Finally, the video emphasizes that your custom LinkedIn URL is a critical component of your overall LinkedIn profile optimization and personal branding strategy. By creating a URL that clearly communicates who you are and how you help clients, you enhance your credibility and strengthen your social selling potential. A thoughtfully crafted URL works in tandem with other profile elements, including your headline, About section, and banner, to create a cohesive and professional LinkedIn presence. For further LinkedIn optimization tips, including what to avoid with posts and content strategy, check out the suggested video in the top-right corner.

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