How To Come Up With LinkedIn CONTENT That *Actually* WORKS!

📈 BUILD A LINKEDIN GROWTH SYSTEM that attracts your ideal clients! Book a private, one-hour consultation with me to tackle your LinkedIn challenges and map out your next steps. 👉 https://www.deshoutout.com/1-hour-consultation/ I've worked one-on-one with hundreds of business owners to create a LinkedIn strategy and implementation plan that accelerates their business -- and is easy and fun to run! I want you to have a LinkedIn presence you can be proud of. P.S. - I also offer a 10-hour consultation retainer, where we meet over a series of Zoom calls. I'm your personal strategist and accountability partner. For details: https://www.deshoutout.com/deep-dive-program/ Check out these playlists: 1️⃣My faves (if you're new to the channel): https://www.youtube.com/playlist?list=PLb6UExX9aeTEXyKiKRI9I4eYkGdq_nll0 2️⃣Proven LinkedIn strategies to build your brand & grow your business: https://www.youtube.com/playlist?list=PLb6UExX9aeTFe9gFPILhfUMLoFP7MC29M 3️⃣LinkedIn profile best practices: https://www.youtube.com/playlist?list=PLb6UExX9aeTHT1_UcK6DKheFmm8BWSvrF -------- Video summary: If you’ve ever asked yourself what to post on LinkedIn, this video breaks down exactly how to create LinkedIn posts that attract engagement, build your personal brand, and generate leads. You’ll learn the two key elements of every LinkedIn post — the topic (what you say) and the format (how you say it) — and why the topic matters most for success. We’ll explore examples of high-performing LinkedIn content types, from text posts and carousels to native video and polls, and uncover why certain formats, like PDF carousels, drive higher engagement than others. In this LinkedIn content strategy tutorial, we’ll dive deep into educational posts, which should make up 80% of your content mix. You’ll discover how to find trending topics with tools like Google Trends, Exploding Topics, and Mentionlytics, plus how to use the “People Also Ask” feature to identify real audience questions. Whether you’re sharing industry insights, debunking myths, or telling personal stories that teach a lesson, this guide will help you position yourself as a trusted thought leader and grow your reach on the LinkedIn feed. We’ll also cover the other 20% of your LinkedIn content — self-promotional posts that still feel authentic. Learn how to create customer success stories, team member spotlights, and company culture posts that build credibility without sounding salesy. You’ll see why mixing educational and soft-sell content is the best approach for LinkedIn’s algorithm, and how to maintain consistency, clarity, and engagement with the right post formats and timing. If you’re ready to elevate your LinkedIn marketing strategy and post with confidence, this video is your step-by-step playbook.