WordPress is both a content management system and a website builder. Same with Ghost. While not as popular, Ghost is pretty compelling for the right person - https://davidutke.com/ghost In this video we take a look at WordPress vs Ghost. Which is the better platform for blogging, marketing, and creating websites. WordPress has two versions, a .com version that is a done for you solution and a self hosted script you install on a server. Ghost is similar in that they offer an easy to use, hosted solution at Ghost dot org and it's also a script you can install on a hosting account. The key differences are that WordPress is broad and flexible for a variety of use cases and Ghost is more niche specific for content creators who want to run a subscription based revenue model off an email list. ▬▬▬ ► Create a website with WordPress dot com: https://youtu.be/uA8FJekfy5U ► Create a professional blog with Ghost: https://youtu.be/YVakhK8UOWs 00:00 Start Welcome! I just flew around the world and am back into content creation mode. 00:32 WordPress.com vs Ghost.org WordPress the dot com version is great for personal blogs, but their higher tier plans are too expensive and you should just go with a shared host like SiteGround https://websitecreativepro.com/SG as it's more cost effective. Ghost dot org is fair priced and feature rich. If you want to get started with ghost but don't want to deal with the techy side of setting it up, it's a great choice. 01:41 Installing WordPress vs Installing Ghost WordPress has a 1 click install with any webhost making it incredibly simple and straightforward. Ghost needs to be installed via a terminal and all updates too it need to be executed via a terminal too. 03:58 Running ads Both can run ads, but WordPress is better due to various plugins and the easy ability to customize it with a page builder. Ghost is made for blogging and getting people to subscribe to your list. 04:40 Email marketing Ghost is for anyone who wants to blog and send those blog posts to your audience. You can content lock your blog posts too for subscribers only. WordPress you can do something similar but not as easy. WordPress is better for a traditional marketer who wants to build an email list that has an optimized funnel. 06:41 Themes Both platforms have themes you can easily install. WordPress themes are easier to customize and make your own while Ghost themes are what you see is what you get. However, they are well designed and optimized for what you're supposed to do with them. Blog and capture emails. 08:02 Plugins vs Integrations Both are open source and can be expanded. WordPress is easier via 1 click installs of plugins while "integrations" are simply support pages. 09:22 Final Thoughts A quick recap. 10:10 Subscribe! Thanks for watching, like and subscribe. DISCLAIMER: This video and description contain affiliate links when possible, which means that if you click on one of the product links, I may receive a small commission. I only recommend products and services I actually use. Everything in this video is based on information acquired from years of online web development experience. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching and subscribe!

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