Ghost.org Complete Tutorial - Turn Your Blog into a Subscription Business

Ghost is content management system that rivals WordPress. With beautiful themes, excellent on-page SEO and built in email marketing - this is an influencers blogging platform. Start your free trial ➡ https://davidutke.com/ghost Ghost has a strong focus on blogging, email marketing and subscription revenue. It's open source and has numerous integrations for ecommerce, your own referral program and so forth. However, when it comes down to it, Ghost is like Substack, except you have way more control, branding and customization options. So in this tutorial you're going to learn everything you need to know to create a professional blog where you collect emails, send exclusive updates to your audience and where you can turn your blog into a subscription business. ▬▬▬ 🚀 RESOURCES ► Sign-up to Ghost dot org for free with a 14 day trial. No limitations and you can easily follow along. ➡ https://davidutke.com/ghost ► You'll need to get a domain name to have a custom domain for your website. I get all my domains at Namecheap. ➡https://davidutke.com/namecheap ► Checkout my private membership website powered by Ghost and consider supporting me there. 50+ pieces of private content, images, audio and video (and growing). ➡https://edgeofdavid.com ▬▬▬ 🕒 TIMESTAMPS 00:00 Start Find out what Ghost is and what the ideal use case is for it. 0:1:09 Ghost website overview Find out the style of website we will be building, all it's features as a walkthrough and tour of the Ghost content management system. 07:03 Custom domain Now it's time to set a custom domain for our website and blog. You'll need to register a domain name at Namecheap which is my preferred registrar of choice. Then, you'll need to set the DNS at Namecheap to point to Ghost. 12:31 Install a theme Ghost, like WordPress works by way of themes. Ghost themes are beautiful, minimalistic and just work out of the proverbial box. You have a wide range of free theme, paid themes and can also source themes from various theme marketplaces if you like. 15:39 Hero image and a call to action With most Ghost themes, the top section of your website is properly designed around having a compelling call to action to get your visitors to subscribe. You can also add in a hero image as well to design your website. 18:47 Logo and favicon You should have a basic understanding of how to design a logo and a favicon. Of course, when you're ready to outsource this to a professional designer you should do exactly that. 24:42 Menu and pages Learn how to easily adjust your menus and your pages. 27:18 Blogging tutorial Ghost is an outstanding blogging platform. You have all the features and on-page SEO detail essential for strong rankings. On top of that you can adjust the date every time you update your content and can content lock your blog post with email only sections. 36:36 Email subscribers Learn how email marketing works with Ghost and how to adjust your emails as well. 40:10 Paid subscriptions For paid subscriptions you'll need to connect a Stripe account. Once setup, you're ready to then set price points for people to subscribe. 45:25 Integrations Ghost is open source, as such you can integrate almost any service with it easily like ecommerce and selling physical products for example. 49:38 Subscribe 🔔 Subscribe if you're enjoying the videos here - https://goo.gl/ZuLpFA DISCLAIMER: This video and description contain affiliate links when possible, which means that if you click on one of the product links, I may receive a small commission. I only recommend products and services I actually use. Everything in this video is based on information acquired from years of online web development experience. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching and subscribe!