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Ghost.org Complete Tutorial - Start a Blog and Email Newsletter Business!

8.6K views· 165 likes· 90:53· Jul 23, 2025

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Ghost is a powerful content management system that combines blogging with direct response email marketing. With beautiful themes, excellent on-page SEO and built in subscriptions revenue - Start your free trial ➡ https://davidutke.com/ghost Ghost is a excellent alternative to both WordPress and Substack as it combines the best features of both in one platform. It's open source, comes with the ability to setup numerous integrations for ecommerce and more, and you can even setup your own referral program. In this tutorial video I cover everything you need to know to get the most out of a blog and email newsletter website powered by Ghost. Grow your email list, get organic search traffic, offer paid subscriptions and turn your simple blog into a business. ▬▬▬ 🚀 RESOURCES ► Sign-up to Ghost dot org for free with a two week trial. No limitations and you can easily follow along. ➡ https://davidutke.com/ghost ► You'll need to get a domain name to have a custom domain for your website. I get all my domains at Namecheap. ➡https://davidutke.com/namecheap ► Ghost 6.0 update! A few slight changes you need to know about: https://youtu.be/tjWNpax8ndw ▬▬▬ 🕒 TIMESTAMPS 00:00 Start Welcome to the tutorial, find out what Ghost is and it's ideal use case. 00:58 Ghost website overview What we're going to be building. Find out the style of website we will be building, all it's features. 01:38 Ghost pricing How much does Ghost cost? It's quite affordable for a direct response email marketing and blogging platform. 04:40 Dashboard A walkthrough and tour of the Ghost content management system. 09:90 Custom domain Let's setup a custom domain for our Ghost blog using Namecheap. 14:28 Custom send email You can setup a custom email where all your emails are sent from, but I strongly suggest you leave this setting as is. Ghost has excellent deliverability, but if you really want to change this, I'll show you how. 18:43 General settings Editing the general settings for your website, include titles and meta description for your website. 23:04 Theme customization Ghost has a wide range of themes to choose from and they're all very beautiful and high converting. While not a proper website builder, you can change and customize specific elements of your theme of choice like the logo, homepage layout, favicon and more. 30:31 Theme marketplace An overview of where to buy Ghost themes for your blog and email newsletter website. 33:50 Menus (primary and secondary) Add, delete and move around menu items. 35:35 Announcement bar How to add in an announcement bar at the top of your website with a CTA. 36:34 Portal settings Your portal is the term for area where people subscribe to your email list. 44:55 Paid subscriptions Learn how to connect Stripe with your Ghost website so you can offer paid subscriptions to your audience. 48:21 Analytics Understand and adjust your analytics. 50:03 Growth Promote products and services to all your new email list subscribers. A very under rated, powerful feature you can leverage. 53:50 Newsletter settings Customize your email newsletter, by default everything looks great out of the box, but you can change elements as needed. 56:33 Advanced settings Learn what advanced settings are, how they work and when to use what. 58:19 301 Redirects Very important, learn how to setup redirects in Ghost so you can have clean, simple links. Perfect for affiliate marketing. 1:01:17 Post settings Everything you need to know for your blog post settings. 1:07:56 Post blocks A complete breakdown of all the design blocks for Ghost and how to use them to create beautifully designer, high converting content. 1:22:57 Publish Ready to publish? Here is what you need to know. 1:23:47 Tags Categorize your content into tags. 1:25:34 Pages Everything you need to know about creating static pages, what pages you need and how to add them to your website. 1:30:26 Subscribe 🔔 Subscribe if you're enjoying the videos here - https://goo.gl/ZuLpFA #blogging #emailmarketing #websitetutorials * I use affiliate links when possible. That means I may receive a commission from qualified purchases. I only recommend products and services I actually use. The video is accurate as of the posting date but may not be accurate in the future. Thanks for watching and subscribe!

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