In this video I’m breaking down the real reason your Reels suddenly stopped reaching non-followers in 2026. A lot of creators think their content is “bad,” but the truth is the algorithm has shifted: Instagram is testing your Reel with your followers first, and only pushes it out if the signals are strong. So if your retention drops, your hook is weak, or people swipe in the first 1–2 seconds, Instagram just doesn’t expand the reach. I explain what Instagram actually wants right now—watch time, retention, replays, saves, and shares—and the biggest mistakes that kill your reach (like slow intros, confusing edits, and posting without a clear “why should I watch?”). I also share the strategies I use to revive dead Reels: stronger hooks, tighter cuts, trend-aligned formats, and editing that keeps the pace high. If your views are low and you’re not hitting non-followers, follow these steps and you’ll start getting pushed again.