In this video, I’m kicking off a new series on how to find private English students online using Facebook. I break it down into two main routes: organic reach (free) and paid ads (faster if you have a budget). If you’re tired of relying only on platforms and you want your own private clients, this is the exact system I’d start with. First, I explain how to use Facebook the smart way for organic leads—meaning you’re positioning yourself where parents and students already hang out, and you’re making it easy for them to message you. Then I move into the paid side: how Facebook ads work for ESL teachers, what you should be thinking about before you run anything, and how much you should realistically budget so you don’t just burn money. At the end, I give you “homework” so you can actually take action and start getting inquiries instead of just watching videos.