In part 4 of my “find private students in China” series, I break down how I use Xiaohongshu (Little Red Book—basically Chinese Instagram) to attract private ESL clients. I’m not just telling you to “post more.” I’m showing you how to add value with the kind of content Chinese parents and students actually want to save, share, and DM you about. The goal is simple: make it easy for people to understand what you offer, trust you, and reach out. I also get practical about what to post and how to stay consistent. I talk about setting a posting agenda (a real schedule you can stick to), staying committed even when you’re not seeing instant results, and creating relatable content that helps you stand out. I also touch on sharing what you do professionally without overcomplicating it, and staying level-headed when the pressure hits—because if you can’t manage your time, you won’t be able to manage clients. In the next video, I’m going into keywords, descriptions, and uploading from your computer so you can optimize your posts properly.