In this video, I’m breaking down how to find private English students in China using Xiaohongshu (Little Red Book), which is basically Chinese Instagram. Before you even think about setting up your profile, I want you to understand how the platform actually works—because if you don’t understand the algorithm, you’ll just post randomly and hope for the best. I’m showing you how to be intentional so your content gets in front of the right people. I walk you through what Little Red Book is, how the feed works, and the big question everyone asks: “Who is actually watching my videos and how does the algorithm decide?” I also talk about where Chinese students are located so you can focus your marketing. If you’re targeting bigger cities like Shanghai and Beijing, you need to think about what those parents and students are searching for and make content that matches that demand. This is part 2 of the series, so stay tuned—because the next video is where we keep building on this and turn it into a real system.