In this video I break down how I use TikTok to find private online students, without copying other creators. The whole point is to use TikTok as an “idea machine” so you can build your own style and your own angle, because if you look like everybody else, you’ll get lost. I show you how I think about content as a private tutor: what to post, how to make it relevant to the students (and parents) you actually want, and how to position yourself so you don’t just get views—you get inquiries. I also talk about standing out on TikTok, because getting clients is not the same as going viral. I walk you through how I search inside TikTok to find content ideas, what to pay attention to when you’re scrolling (hooks, formats, topics that repeat), and how to use your phone to do this quickly. If you’re trying to market yourself as an ESL teacher or online tutor, this is a simple, practical way to stay consistent with content and attract private students over time.