In this video I break down how to find your niche as a private online ESL teacher, step by step, so you’re not trying to teach “everyone” and ending up invisible. I talk about why having a niche makes marketing easier, helps you attract the right students faster, and lets you charge with more confidence because you’re known for something specific—not just “English lessons.” I also point you toward my free quiz on my website, because if you’re still unsure whether online ESL teaching is even the right lane for you, there’s no point forcing it. I’m all about simple steps you can actually follow: get clear on who you want to teach, what outcomes you help them get, and where those people hang out online. Once you’ve got that, everything else—content ideas, pricing, and student outreach—gets way more straightforward.