In this video, I put Incogni vs DeleteMe head-to-head to answer a simple question: which data removal service actually protects your personal data better in 2026? I break down how data brokers collect and sell your name, address, phone number, email, and more—and why trying to opt out manually is basically a full-time job. Then I compare how each service operates: DeleteMe’s hands-on “human assistant” approach versus Incogni’s wide-reaching automation that targets both public people-search sites and private brokers in marketing, finance, and recruitment. The biggest takeaway from my testing is broker coverage—and the marketing claims don’t tell the full story. DeleteMe advertises 850+ brokers, but when I dug in, 569 of those require custom requests, and the standard plan covers around 85 brokers unless you pay for higher tiers. Incogni covers 420+ brokers by default on every plan, and it goes further on transparency with an independent Deloitte assurance report verifying recurring removals, no data-broker affiliations, and hundreds of millions of removals processed. DeleteMe does win on detailed reports and extra masking tools, but overall Incogni is my clear pick for coverage, proof, global availability, 24/7 support, and value—especially with my exclusive discount.