The Next Billion Dollar Sports Opportunity | Why Investors Are Betting Big On Padel

What if the biggest sports opportunity of the next decade isn't a team, league, or athlete? What if it's the infrastructure being built underneath the world's fastest-growing sports? In this episode of The Constant Sports Podcast, I sit down with Jonathan Rowland, Chairman of VVV Sports, a publicly listed next-generation sports, media, and entertainment company currently raising £5M ($7M) ahead of a planned NASDAQ listing in 2027. VVV Sports is building what many believe could become the IMG of emerging racquet sports, investing heavily in padel and pickleball infrastructure globally. We discuss: • Why VVV Sports is raising capital right now • Why Jonathan is moving from the London Aquis Exchange to NASDAQ • Why padel is growing over 50% year-over-year in the United States • Why infrastructure is often more valuable than teams or leagues • The future of sports investing and emerging sports markets • Building padel centers of excellence globally • Why Amazon Prime is developing a docuseries on the rise of padel This conversation is a masterclass in sports investing, emerging sports infrastructure, and identifying opportunities before the market arrives. Learn more about VVV Sports. Work with Constant Sports: https://form.typeform.com/to/BH57lJMZ Subscribe to The Constant Sports Report: https://constant-newsletter-085c66.beehiiv.com/ Follow Constant Sports for weekly conversations with founders, investors, operators, athletes, and executives shaping the future of sports business. #SportsBusiness #SportsInvesting #Padel #Pickleball #SportsTech #SportsInfrastructure #ConstantSports