How to Stand Out Online and Rise Above the Digital Noise | Real Talk with Carlos Gil

Kerry Flynn of Digiday drops by to discuss what's trending in social media and Emmy Award-winning talk show host Mario Armstrong shares the secret to standing out online. Ranting and raving about the latest social media trends has become a pastime of sorts for your average marketing professional or entrepreneur these days. However, if you aspire to be above-average with your digital marketing efforts, then being aware of the trends is critical to your success. The social networks are ad networks disguised as social media platforms, which is why you have more-than-likely noticed a decline over the last year in overall likes, retweets, and video views. Even the most prominent businesses and most influential content creators -- move over Kylie Jenner, hello World Record Egg -- are affected by constant algorithm changes and oversaturation. So, how does an up-and-coming micro-influencer or small business break through the noise? The answers are within the platforms themselves. On the latest episode of Real Talk, which you can see above or on Facebook Watch, I sat down with Digiday reporter Kerry Flynn, as well as Mario Armstrong, the host, and producer of the Emmy Award-winning talk show Never Settle Show, to discuss the topic of standing out online. According to Flynn, despite Facebook “cannibalizes” its audience by taking features from Instagram and adding them to Facebook. However, creators should be tapping into these new features such as Instagram TV (IGTV) to take advantage of the initial "boost" Facebook gives to creators as an incentive for creating on their platform versus rival YouTube. Flynn also recommends creating content that appeals to different audiences based on the channel. For example, Instagram’s core demographic is younger than Facebook's. On the same episode of Real Talk at the Nasdaq MarketSite, Mario Armstrong spoke about his journey from radio host to Emmy winner. Armstrong spent years bootstrapping and self-funding. Mario suggests that what matters is engagement. “Too many people are relying on the platforms. When you do that you’re only as good as the platforms." He added, “If your goal is to get it out there and make an impact, you have to find other ways to gain visibility and go outside of the constraints”. So, what key takeaways can you learn from an Emmy Award-winning creator that will help you rise above the noise and monetize? Bring content to partners (such as Entrepreneur). Be yourself. Build up the bio with experience and collaborations. Focus on engagement, not views. Stop relying on the platforms. Instead, focus on the content and building an audience. For more insights, see the complete interview above or head over to Facebook Watch to follow and be notified when new episodes go live. Follow on Facebook Watch: http://cgil.co/FBWatch Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Award-winning digital storyteller and marketer Carlos Gil interviews notable figures in the world of business as they share personal stories on how they built their careers and corporations on “Real Talk” in partnership with Nasdaq and Entrepreneur. Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: Social Media Marketing,mario armstrong never settle,mario armstrong,kerry flynn,carlos gil,carlos gil real talk,nasdaq,nasdaq marketsite,entrepreneur magazine,entrepreneur,stand out online,social media tips,social media marketing tips for small business,how to rise above the noise