Email Marketing vs Social Media: Why Owned Beats Rented (Quick Breakdown)

Email marketing vs social media: which actually drives revenue? In this quick breakdown, Carlos Gil explains why owned channels like email consistently outperform rented platforms like Instagram, Facebook, and TikTok. If you are spending hours creating social media content with declining organic reach, this is your wake up call. Email marketing delivers 36:1 ROI on average. Social media? Not even close. 🔑 KEY TAKEAWAYS: • Why social media organic reach keeps declining year over year • The difference between rented audiences and owned audiences • How email marketing delivers measurable, repeatable ROI • Why smart marketers are shifting budget from social to email ⏱️ CHAPTERS: 00:00 Social Media Is Losing 00:45 Rented vs Owned Audiences 01:20 Why Email Marketing Wins 02:00 What To Do Next 📧 Ready to make email your #1 revenue channel? → https://sendfocus.com 🎤 Watch the full keynote version of this talk: → https://youtu.be/pr8P7BsuM2M 📕 Get the book: "The End of Marketing" by Carlos Gil → https://amazon.com/End-Marketing-Humanizing-Brand-Social/dp/0749497572 🔗 CONNECT WITH CARLOS: → LinkedIn: https://linkedin.com/in/CarlosGilOnline → Threads: https://threads.net/@carlosgil83 → Instagram: https://instagram.com/carlosgil83 Carlos Gil is the founder of SendFocus, an email marketing strategy and revenue growth agency, and author of "The End of Marketing." He helps brands shift from rented social media audiences to owned channels that drive real revenue. #EmailMarketing #SocialMediaMarketing #OwnedMedia #DigitalMarketing #MarketingStrategy