Why the NFL Needs to Go Global

In 2025, the NFL staged a record seven regular-season games overseas as part of its bold international expansion, taking American football to Germany, Spain and Ireland. CNBC’s Tom Chitty goes behind the scenes of that global push, from the streets of Dublin to the turf of Croke Park, exploring how the NFL, local governments and fans worldwide are transforming the sport into a truly international phenomenon. 00:00 - Jaguars Case Study 02:20 - NFL in Dublin 04:57 - NFL Investment Takeover 07:30 - Merchandise Strategy 10:03 - Global Markets Program 12:17 - Rooney Ties to Ireland 12:50 - Ireland's Investment 15:39 - The Long Game 17:37 - Upgrading the Stadium 20:13 - A Growing Fanbase 21:13 - What's Next? #CNBC #CNBCSport #TheScore ----- Subscribe: @cnbci CNBC International Live: @cnbcinternationalive LinkedIn: https://www.linkedin.com/showcase/cnbc-international/ TikTok: https://www.tiktok.com/@cnbci Facebook: https://www.facebook.com/cnbcinternational Instagram: https://www.instagram.com/cnbcinternational/ Threads: https://www.threads.net/@cnbcinternational X: https://twitter.com/CNBCi Telegram: https://t.me/cnbci WhatsApp: https://bit.ly/CNBCiWhatsApp