I Shut Down The Shop: From Retail Floor To Online Sales | On The Red Dot

31-year-old Khoon Seng is determined to save his family’s struggling home appliance business. Believing drastic changes are needed, he pushes ahead with hiring staff and opening a new shop despite strong objections from his parents. But with mounting pressure and every decision carrying huge financial risks, Khoon Seng must prove that his bold gamble can keep the business alive before it collapses for good. 00:00 Why I returned to the family business 00:35 My parents disagreed with my decisions 02:08 The 40-year-old family business 02:47 From tuition sales to the family business 05:10 Why the business started declining 06:17 Why I knew things had to change 08:06 My biggest gamble 09:46 Five months later, sales tripled? ========== About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging. =========== #CNAInsider #OnTheRedDot #FamilyBusiness #GenZ #Business #Singapore #Electronics #Retail #OnlineShopping For more, SUBSCRIBE to CNA INSIDER! https://cna.asia/insideryoutubesub Follow CNA INSIDER on: Telegram: https://t.me/CNAInsiderSG Instagram: https://www.instagram.com/cnainsider/ Facebook: https://www.facebook.com/cnainsider/ Website: https://cna.asia/cnainsider