For more than 60 years, Maxwell Fuzhou Oyster Cake has preserved a disappearing piece of Singapore’s food heritage. After losing his job in the gaming industry, third-generation hawker Deitrich “Moe” Mohan returns to the family stall to find sales falling and younger customers drifting away. As he experiments with social media, pop-ups and healthier recipes, Moe clashes with his mother, who believes tradition should never change. Can he save the business without losing its soul? WATCH MORE On The Red Dot: https://www.youtube.com/playlist?list=PLkMf14VQEvTYbQaR9ddxnJmJRangPrY5f 00:00 Introduction 00:34 What exactly is an oyster cake? 02:25 “Mum never wanted me to take over” 03:58 Why a Michelin selection isn’t enough 05:31 The Google reviews hurting business 06:29 Reinventing grandma’s oyster cake recipe 08:18 KF Seetoh reacts to deconstructed oyster cake 09:15 Can food pop-ups save the business? 10:30 A young hawker’s plan to save the family business ========== About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging. =========== #CNAInsider #OnTheRedDot #FamilyBusiness #OysterCake #HeritageFood #PopUpShop For more, SUBSCRIBE to CNA INSIDER! https://cna.asia/insideryoutubesub Follow CNA INSIDER on: Telegram: https://t.me/CNAInsiderSG Instagram: https://www.instagram.com/cnainsider/ Facebook: https://www.facebook.com/cnainsider/ Website: https://cna.asia/cnainsider

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