Can Gen Z Ideas Save My Struggling 30-Year-Old Light Shop? | On The Red Dot

Megan Lee is determined to revive her mother’s struggling lighting shop, Light and Form Concepts, on Balestier Road. As declining footfall and rising online competition push sales to worrying lows, Megan turns to social media and a bold pop-up event to reconnect the business with a new generation of customers. But injecting fresh energy into the long-running family business her mother has built is not easy, and Megan must prove that unconventional ideas may be exactly what it needs to bounce back. WATCH MORE On The Red Dot: https://www.youtube.com/playlist?list=PLkMf14VQEvTYbQaR9ddxnJmJRangPrY5f 00:00 My mum’s light shop is struggling 01:36 Online competition is hard to beat 02:49 Here are some of our quirky lights 04:02 Some days we make zero sales 05:12 Asking Megan to join full-time 07:34 Could a pop-up event help? 10:29 Did the pop-up pay off? ========== About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging. =========== #CNAInsider #OnTheRedDot #FamilyBusiness #GenZ #Business #Singapore #Sale For more, SUBSCRIBE to CNA INSIDER! https://cna.asia/insideryoutubesub Follow CNA INSIDER on: Telegram: https://t.me/CNAInsiderSG Instagram: https://www.instagram.com/cnainsider/ Facebook: https://www.facebook.com/cnainsider/ Website: https://cna.asia/cnainsider