Building a Profitable Freelance and Podcasting Career with Sarah Li-Cain

In this episode, I am joined by Sarah Li-Cain, who has built a successful career in podcasting and freelancing. And you might recognize her from some of the videos on the Buzzsprout YouTube Channel! Sarah shares how she transitioned from a full-time teaching role in China to a freelancer in the US. She shares the discipline and commitment that have been pivotal in her success as a freelance writer and podcaster. As well as the challenges she faced - juggling parental responsibilities and making her side hustle work. Sarah leaves us with valuable nuggets on content repurposing and podcasting in business and explains how to maximize the potential of each platform, providing tips on securing podcasting clients as brands increasingly enter this space. Overcoming fear when launching a podcast and the necessity of a solid strategy in content creation are also discussed. Regardless of where you are in your freelance career, Sarah's experiences and advice offer valuable insights. 0:00 Introduction 1:14 How Sarah left her 9-to-5 and started freelancing 2:49 Balancing parenting and business 5:54 How to turn 5 hours a week into profitable work 8:35 Choosing your side hustle 12:45 How Sarah quit her full-time job 14:15 Why she got into podcasting 16:30 Leveraging your podcast as a portfolio 18:46 Creating proof of your skills online 25:42 Strategies for repurposing content 32:33 What businesses should think about before starting a branded podcast 37:23 Overcoming fear when creating content 40:24 Why failing makes you a better podcaster 47:28 Everyone was once a beginner